Moving ideas forward
We often talk of branding in marketing but what does it really mean?
Branding is the entire strategy design process, it means making a brand unique and easily recognizable, thanks to its strengths and its history. Telling about a brand is a complex process, it is necessary to outline its identity and coordinate its new image accordingly.
The secret of a successful brand identity is to leave nothing to chance, everything must speak the same language to support corporate credibility and recognition: we start from the study of the name, the creation of the logo, and the visual identity of the brand (study of the color palette, fonts, office design, and marketing material). The combination of these elements certifies and guarantees physical and sensorial vitality. Design is the interface between a company and consumers, it must therefore facilitate their understanding and relationship and convey their promise.
Comunichiamo con attenzione i messaggi che verranno veicolati dal brand, scegliendo con cura le parole che possano raccontarne la storia, attraverso claim capaci di generare connessioni emotive. Il nostro obiettivo è creare messaggi autentici che durino nel tempo.
Study of
Naming
Logo
Design
Study of
Color
Study of
Claim
Typography
Font
Stationary
Packaging
NAMING
Behind the search for the perfect business name, there is great research, in fact, there is no creativity without awareness.
A successful company name must respect very specific rules: it must be short, easily memorable, original enough, but above all catchy.
LOGO DESIGN
The logo encompasses in just one symbol an entire world and a unique story; our Artemisia team seek to inspire in addition to a simple text.
Per creare un logo riconoscibile e di successo, partiamo dallo studio dell’identità del brand per determinarne lo stile, il nostro obbiettivo è di creare loghi iconici, originali, ma di classe. Un logo deve essere senza tempo, per questo è fondamentale per noi mischiare creatività ed eleganza.
STUDY OF COLOR
Studying the corporate color palette and the official font is essential to consolidating the brand identity. Recognition of a brand is the sign of a winning marketing strategy.
STUDY OF CLAIM
Un claim di successo deve esprimere i valori aziendali in modo accattivante al fine di stimolare l’interesse immediato del consumatore.
Un claim deve parlare senza inutili giri di parole, deve avere la capacità di arrivare dritto al punto e al cuore.
STATIONERY, PACKAGING AND GADGETS
Brand recognition passes through the smallest details, Artemisia follows the creativity of all the material for the office, thus making every detail unique and iconic.
WE GIVE VOICE
TO YOUR IDEA
CASE HISTORY
Some of our works